Missing important things is the easy part, but it results in your store underperforming. Or not performing at all.
These 118 eCommerce guidelines will help you never miss and simplify building highly converting stores.
I tested these rules to triple the revenue and conversion rate of my clients’ stores
While working with dozens of stores, I’ve launched hundreds of experiments confirming these rules
I have been doing conversion optimization for over 4 years now, and I clearly understand what works and what doesn’t
I constantly study UX research, test relevant case studies, talk with store designers and marketing agency owners to find solutions to increase conversion rate and revenue in eCommerce
While working with e-commerce stores for over 4 years, I did around 1000+ A/B tests on 7-8 figure stores, which increased their website sales 2-3X times.
This made me realize that most problems that drive down sales and conversions on e-commerce stores are similar.
After several months of brainstorming and content writing (250+ pages, around 400 screenshots from stores), I created this 118-rule checklist with actionable guidelines that any store owner, marketer, or designer can use.